Competition

As I was doing my research today Nick was talking to us and mentioned a website called

https://en.eyeka.com/

He mentioned that this website was full of project briefs from different companies, all looking for work to be created to advertise their products, and they did them as competitions, with cash prizes for the winners and runners up, this interested me right away, And I signed up on the website and started looking for projects, eventually finding one for a hair dye transformation, which I knew I wanted to do because I usually dye my hair and I can relate to the situation, the competition had passed, but the brief was still available to work from, so I saved it.

Nick also helped me to come up with ideas for the story in which revolved around a young woman who transformed her life by dying her hair. Both coming up with ideas and writing them down, this was a big help towards imagining my animation, especially the story and the characters personality.

 

·         Create a touching and original video or animation that shows how hair coloration can transform a woman’s life!

·         Your video should tell us a good story of a captivating transformation that will affect her personality, her style, her feelings… and ultimately, her life!

·         Strong emotional content is what we expect here. Of course we are talking about positive emotions: empathy, happiness, joy, hope, inspiration… any emotion that feels true to you and that everyone can relate to.

·         Your video should also appeal to young and modern women

·         Your video must have a viral potential. By viral we mean that people who see it would want to share it with their friends

·         Simply tell a story that any stylish young woman can relate to! This means that your work should be dynamic and edgy.

·         Don’t be controversial. Stay within a universal framework

·         Humor does not seem to be a right way to communicate our story of hair coloration. Preferably bring it to life into an emotional story

·         Storyboard (No character looks just basic shapes of people doing the story)

·         Layout of each scene

·         Film Footage Reference

·         Personal Video Reference

·         Posing Reference

·         Thumbnails (Rough drawings of each character movement)

·         Think of composition, how the audience views each shot

 

1)      Girl is down, unhappy, grey, lack of colour (Room/outside)

2)      Flat hair, holds her hair and flicks with disdain

3)      Friends are colourful, laughing at her

4)      Changes to her in bathroom, dying hair

5)      Hair is colourful

6)      Things become colourful as she walks past (Little dog)

7)      People say hi to her, take pictures,

8)      Walks past her old friends and they turn grey